As a small business, I can tell you that the last couple of years have been EXTREMELY tough! Online sales have plummeted and if it wasn't for markets, I don't know how we'd be surviving right now.
So Black Friday Sales are just not a possibility for us. Our products are all priced reasonably considering the continuous costs getting higher each year. Plus the fees we face with Etsy, Shopify, accounting, ordering stock, booking markets etc. It's never ending.
Support small businesses Today instead! 🥰 I know there will be some much needed purchases going on elsewhere Today but small businesses just cannot compete with huge companies.